Joel Chudleigh is the founder and CEO of Deep Footprints, a digital agency supporting a wide range of ecommerce businesses. He also run Made to Last, a furtniture ecommerce.
In this episode Joel shared his experience running a digital marketing agency and growing an e-commerce store, emphasizing all the aspects of growth strategies.
Interview Takeaways
Being honest and open with clients is important for building strong relationships.
Email marketing, remarketing campaigns, and product feeds are starting points for e-commerce businesses.
Setting realistic ROAS targets based on the business's margins and goals is crucial.
Cross-selling / up-selling will drive ROAS and make business more sustainable
Conversion rate (CVR) optimization and A/B testing can significantly improve website performance and increase sales.
Data analysis tools like Google Analytics, Smartlook, and HotJar are valuable for identifying and solving problems on e-commerce websites.
Customer service is a crucial aspect of e-commerce businesses and can have a significant impact on profits.
AI has the potential to revolutionize customer service and marketing in the e-commerce industry.
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Chapters
00:00 Introduction and Background
08:07 Differentiating Deep Footprints and Areas of Improvement
28:10 Setting ROAS Targets and Focusing on Growth
36:11 Conversion Rate Optimization and Website Performance
50:28 The Crucial Role of Customer Service and AI
54:45 The importance of bootstrapping
Brought to you by
Sanka — The ecommerce data platform
Where to find Joel
Joel's Ecom Stack
